fbpx skip to Main Content

Welcome Amy Campbell / Our Marketing Leadership Practice

May 1, 2019   By Jim Cuene

Marketing leader joins the Fahren team

As Fahren grows, we’re building the methods and routines in our key practices: Executive Search, Digital Product Leadership and Marketing Leadership. Our goal is to make it easy for our clients to get to results faster when they need interim leadership. It’s been a fun challenge to develop our tools and approaches from the ground up and so far, our early clients are giving us good feedback. But, to go from “start-up” to “leader”, we’ll need more than tools and methods: we’ll need our own great talent.

We’re excited to have Amy Campbell join Fahren. Amy joined in May as a Marketing Director and is engaged with one of our clients as the interim marketing leader, where she’s updating the overall marketing strategy for the firm, developing a roadmap for the future of their department, and redefining the role she’s in.

Amy’s a perfect fit for this kind of engagement and a great example of the kind of modern leaders that Fahren works with. She’s a digital native, growing up in digital marketing but she’s also got offline/promotional/event experience. She’s got a large company track record (General Mills, Target), but also some smaller org experiences. She’s been on the agency side AND the client-side. She’s got deep brand building/creative experience but is also comfortable digging into the data. More importantly, she wants the next phase of her career to be focused on team building, talent development and guiding senior leaders to better results via their talent.

Fahren is still a new company, but we’re building our Marketing Leadership Practice with the help of modern leaders like Amy, working side by side with her to design the tools, methods, and approaches to help our clients through their leadership transitions and to results, faster.

Co-Founder and CEO

Jim has over 20 years of digital brand building experience. From running a start up digital agency to leading digital strategies for global brands at Ameriprise and General Mills, he’s been at the front of digital marketing his whole career. He loves the web and the opportunities it is creating for people and businesses to actually make the world better. Jim has an entrepreneurial mindset, the ability to see how the dots will connect in the future, and the knowledge & experience to put plans and teams in place to get results now.

More from Fahren, Marketing
Consumer Experience

By Jamie Tjornehoj

It happens a million times a day: A millennial consumer is tapping through Instagram stories during lunch. He sees a product, wants it, and with a few simple swipes and taps has it ordered and en route to his doorstep. With the rise of direct-to-consumer (DTC) marketing, small and large businesses alike can get their…

Read More
Leadership

By Jim Cuene

I recently posted a question on LinkedIn, asking whether organizations are still doing long range planning to guide their work. The answers were insightful, suggesting marketers aren’t thinking beyond the next 18 months and the concept of a long range plan (LRP) isn’t particularly useful to them.  The range of responses suggested there’s confusion between…

Read More
Digital Product Practice By Fahren
Fahren

By Joe Ruekert

Building digital products and experiences that customers love and use is really hard. Reaching customers has never been more difficult. Consumer attention has never been harder to gain, and Amazon and Apple of reshaped their expectations from your digital experiences. For new ventures and even existing ones that are struggling to drive growth, achieving product-market…

Read More
Back To Top