Outstanding leaders
ask & answer the
big questions
We help these great leaders transform why, how and what they lead, so they can guide their businesses into the future with confidence.

Jim Cuene
CO-FOUNDER AND CEO
Jim is a deeply digital, broadly experienced modern marketer who knows how to build and market great brands in today’s highly complex marketing landscape. He loves the web and the opportunities it is creating for people and businesses to actually make the world better. Jim has an entrepreneurial mindset, the ability to see how the dots will connect in the future, and the knowledge & experience to put plans and teams in place to get results now.

Joe Ruekert
CO-FOUNDER AND PRODUCT LEADERSHIP PRACTICE LEAD
Joe helps companies of all sizes transform their businesses by building digital experiences that drive business growth. With deep expertise in digital product management, eCommerce, design & systems thinking and agile transformation, Joe helps organizations move into the complex digital world with confidence. He is passionate about creating digital experiences that start with the customer and his philosophy is built on leveraging data and research to solve real business challenges. When working with clients, Joe focuses on leading with positivity and collaboration. At home, Joe is an avid golfer, skier, and Minnesota Vikings fan and is outnumbered with his wife and two daughters.

Susan Rylance
VP GROWTH AND SEARCH PRACTICE LEAD
Susan has over 20 years of experience helping companies grow their marketing teams and have built a network of seasoned marketing and digital professionals across the country. She has helped many SMB and Fortune 500 companies build their marketing and digital teams allowing them to focus on their overall business strategies and goals.

Jen Swanson
PRINCIPAL CONSULTANT
Jen Swanson is a digital transformation leader. She helps large, complex organizations solve customer experience challenges through effective product management, innovation practices, digital experience design, and multi-channel customer engagement. Jen approaches every project with a thirst for knowledge and understanding. Naturally curious, she gets energy from learning something new or helping someone else learn.

Rich Sharp
PRINCIPAL CONSULTANT
Rich Sharp is a multi-channel marketing strategist and leader. He helps organizations use the power of connection across their marketing channels to advance and grow their businesses. His keen ability to see the straight line through a project — from understanding the business challenges through execution and optimization — allows Rich to guide teams through strategy, creation, and execution.