Business
Drivers

by Fahren

Articles, interviews and resources for leaders who are driving digital transformation

Leadership
From WTF to FTW: Turning the Page to Accelerate Product Practices in 2021

No one will argue that 2020 has been a doozie on just about every dimension. Product leaders are starting to look to a fresh start in the new year, just like everyone else. What’s really ahead for teams, leaders, and…

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Leadership
Some Emerging Themes To Guide 2021 Digital Marketing Plans

By Jim Cuene

If you’re working on your 2021 digital marketing plan, you how what a strange dilemma it is.  How can you plan that far ahead when there is so much uncertainty? Pandemic, social movements, election year anxiety, media fragmentation are some…

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Product
Funding Products, Not Projects

By Brent Swanson

How to Shift Your Funding Structure to Ensure You Don’t Run Out of Time and Money When leading your organization through an Agile-based product transformation, a key decision you’ll make early on in the process is determining how your products…

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Business Drivers
Building Meaningful Brands: 5 Maxims

By Jim Cuene

It’s an amazing time to be a marketer. With an incredible array of tools at our disposal, we can do so much to connect with new and existing audiences, creating brand meaning instead of simply collecting impressions. It’s never been…

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