Business
Drivers
by Fahren
Articles, interviews and resources for leaders who are driving digital transformation
What a time to be a marketing leader. There are so many tools available to us to help build the business around engaging brand experiences. And, there appears to be an unlimited pipeline of platforms, software, methods and approaches to help marketers do their jobs by optimizing the efficiency and effectiveness of just about every…
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Featured Resources
By Kent McDonald
You want to make your teams more effective and you want to make sure everyone in your organization is focused on the right things. A sure fire way to do that is to change the model to organize your work from project based to product based. That seems easy to say, but it can be…
By Brent Swanson
How to Shift Your Funding Structure to Ensure You Don’t Run Out of Time and Money When leading your organization through an Agile-based product transformation, a key decision you’ll make early on in the process is determining how your products are funded. A project is not a product. Projects are intentionally finite and have a…
By Susan Rylance
Have the titles Interim Marketing Leader or Fractional Marketing Leader come up as you’ve considered temporary support in marketing roles for your organization? They may sound similar, but the terms are not interchangeable. Implementing one when you need the other could end up costing your organization in the long run. You might need an Interim…
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