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Introducing Business Drivers from Fahren

August 6, 2020   By Jim Cuene

Supporting the business Leaders who drive real change

Working smarter and leaner, adopting new marketing techniques and moving your business online used to be called digital transformation. A few years ago, it was something team leaders did to adapt to the future. Now it’s just called business.

If you’re managing a team, your attention is likely split: half the work is leading skill development, focus and motivation. Then there’s staying on top of the best tools for the work at hand, whether that’s marketing, product development or user experience. Meanwhile, it’s also your duty to influence senior leadership’s role in developing smarter ways to do business.

We’re launching our Business Drivers newsletter to help you navigate the changing world of business. It’s our regular update on the tools, techniques and ideas that improve our work, spark growth and development as leaders, and make our teams more effective. It’s our job to weed through the noise and keep leaders updated on the most worthwhile tools, techniques and ideas that shape effective teams in the digital space.

Each month, we share our picks for the best articles, podcasts, conferences and books –– and some of our own ideas–– about our core practice areas: digital product development, digital marketing, user experience (CX/UX) and data analytics. In short: useful, relevant stories for people who are leading teams and driving changes in digitally motivated organizations. It’s the best way we know how to help you determine what comes next in your business.

  • Here are some of the questions that drive us: How do you organize the most effective digital product teams?
  • What are the best techniques to build a responsive, data driven brand now?
  • How to organize marketing teams for faster test/learn cycles?
  • The best strategies to teach the rest of the organization how to work in a more agile way?
  • How to stay balanced as a leader when you’re under pressure for both short and long term results?

Fahren was built for this work. Our purpose is to help leaders navigate the changing digital landscape, showing them the best ways to transform the way their businesses function so they can produce the best results. By helping you find interesting and creative answers to these questions, Fahren supports the more fulfilling work that makes businesses stronger. We hope our work, including Business Drivers, is a little part of a bigger solution.

Co-Founder and CEO

Jim has over 20 years of digital brand building experience. From running a start up digital agency to leading digital strategies for global brands at Ameriprise and General Mills, he’s been at the front of digital marketing his whole career. He loves the web and the opportunities it is creating for people and businesses to actually make the world better. Jim has an entrepreneurial mindset, the ability to see how the dots will connect in the future, and the knowledge & experience to put plans and teams in place to get results now.

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