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Defining the marketing leader for faster growth

Our Execute Search work for Lifetime Fitness

When this health fitness organization was faced with the challenge of hiring a new leader that understood both marketing and technology, they struggled to identify what skills were needed to take their organization to the next level and create an omnichannel experience.

The Opportunity

The brand knew they required a leader that understood marketing and technology at equal levels but needed a partner to help them define what exact skills were needed to fill this position in order to take them into the digital era. It was important to closely work with key stakeholders at Life Time to understand where the brand wanted to go in the future in order to understand key business issues, overall objectives and find the right person to fill this role.

Our Solution

Client Collaboration and Understanding Priorities
Aligning with Life Time’s key stakeholders allowed us to quickly identify the next steps in the process. By defining and understanding requirements, we could see that in order to help take the organization into the digital era a new role would need to be created.

Identifying Skills Required
Within two weeks, we were able to redefine the need and identify the necessary skills required to bring this new strategic role, Director of Marketing Technology, to the organization.

Interviewing & Onboarding
We conducted an executive search and within two months Life Time hired their new leader, reporting to the CEO, to build out a new department to take the client into the digital era.

The Result

Within two weeks we not only redefined the need but were able to identify the necessary skills required to bring this new strategic role, Director of Marketing Technology, to the organization. We conducted an executive search and within two months the client hired this new leader, reporting to the CEO, to build out a new department to take the client into the digital era.

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